$1.$ The three basic ideas in the 'marketing concept' are.

$($a$)$ Customer orientation, marketing manager as chief executive, profit.

$($b$)$ Customer orientation, total company effort, sales growth.

$($c$)$ Customer orientation, total company effort, profit.

$($d$)$ Customer orientation, resource utilisation, sales maximisation.

$2.$ Which one of the following does not relate to social responsibility? A company:

$($a$)$ Packaging products in environmentally friendly packaging.

$($b$)$ Implementing a housing benefit scheme for its staff.

$($c$)$ Sponsoring a development athletics team to the Olympics.

$($d$)$ Having a fun gathering for its staff.

$3.$ Which of the following is a convenience product?

$($a$)$ Birthday cards

$($b$)$ Television sets

$($c$)$ Soft drinks

$($d$)$ Fridge

$4.$ The most important, and often the most difficult, step in the marketing research process is$.$

$($a$)$ Defining the problem.

$($b$)$ Gathering primary data.

$($c$)$ Interpreting the sales.

$($d$)$ Gathering tertiary data.

$5.$ The firm's break$-$even point is the point where.

$($a$)$ Total cost just equals total revenue.

$($b$)$ The target return on investment is earned.

$($c$)$ Maximum profit is earned.

$($d$)$ Utilisation of profit

$6.$ One advantage of distributing directly to consumers is that.

$($a$)$ Selling costs are high.

$($b$)$ The risk of bad debt is lowered.

$($c$)$ Manufacturers have complete control of selling.

$($d$)$ Trading discounts are allowed