$1)$ The two most basic strategies are to pursue a low$-$cost strategy or differentiation. Much of the $$share$$ economy $($Air B&B$,$ Uber, etc$)$ seems to have focused on low$-$cost strategies. Do you think that $5$ years from now the focus will continue to be on offering low$-$cost solutions or will differentiation strategies dominate the marketplace. Obviously both strategies will be present $($they are today$),$ but which strategy is more likely to produce a long$-$term competitive advantage? Why?

$2)$ Western franchise restaurants have been popular in India and throughout Asia. In recent years there have been a number of new franchises in the United States that, rather than chicken on the bone, specialize in Chicken $$fingers$...$ strips of fried chicken breast. These have become very popular in the USA. Use a $5$ forces analysis for the franchisor Rasing Cane$$s$,$ the rapidly growing, targeting $$10$ Billion by the end of the decade, chicken finger franchisor in the USA. Should they expand into India based on your analysis? Why or why not?

$3)$ Many businesses will need a major overhaul of their strategy as the economy changes in $2025.$ Political challenges. Post covid changes. Changes in societal attitude. Evolving global pressures. Write a $2$ or $3$ page proposal to the CEO of the company of your choice on why they need to retain you as a consultant as they develop their strategic plan for $2025$ and beyond.