Question: 1. Think about the Internet search engine you use most often. If it is Google, what is it about Google that attracts you as a

1. Think about the Internet search engine you use most often. If it is Google, what is it about Google that attracts you as a user? If it is not Google, what could Google learn from the search engine you use that could help make it better?

2. What parallels do you see between developing a highquality service product and a highquality manufactured product? Make your answer as substantive as possible.

3. Is Google a company that was simply at the right place at the right time, or are many of its service innovations truly unique? Explain your answer.

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