1. Think of an example of a business that has changed or adapted their ads/products to attract a new audience.

2. Do you think influencers can sell anything (including established products to a new audience)?

3. What are some ways that they get people interested in a product?

4. Comment on this episode - anything stand out? Any observations to share?

Link to podcast: https://www.cbc.ca/listen/live-radio/1-70-under-the-influence/clip/15762783-s9e09-search-parties-the-relentless-hunt-for