1. Thinking strategically about Boston Telecare's future, what factors do you believe CEO Camila Garzon should consider...
Question:
1. Thinking strategically about Boston Telecare's future, what factors do you believe CEO Camila Garzon should consider when determining what business model to choose?
Overall, it depends on the situation
2. What business model - B2B or B2C - do you recommend to the company? Why? Explain your reasons.
3. From a marketing perspective:
a. If the company chooses to target consumers directly (B2C), how do you recommend that they position ForeverMind™ with the individual customer and the "family circle"? (i.e. why should customers buy this service?)
b. How would you market to these potential customers? What are some marketing/sales slogans you could use to promote the service?
4. From a marketing perspective:
a. If the company pursues a B2B option, how should it position the service with the Home Heath Providers and Assisted Living Facilities? (i.e. why should the HHPs and ALFs buy this service?)
b. How would you market ForeverMind™ to these companies and try to convince them to offer this service to their customers? What are some marketing/sales slogans you could use to promote the service B2B?
Strategic Management of Technological Innovation
ISBN: 978-1259539060
5th edition
Authors: Melissa A. Schilling