Strategic Management of Technological Innovation(5th edition)
Authors:
Melissa A. Schilling
Type:Hardcover/ PaperBack / Loose Leaf
Condition: Used/New
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Book details
ISBN: 1259539067, 9781259737817 , 978-1259539060
Book publisher: McGraw-Hill Education
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Book Price $0 : Melissa A. Schilling's 'Strategic Management of Technological Innovation' (5th Edition) is a seminal text that delves into the complexities of managing and maneuvering innovation in rapidly evolving technological landscapes. With no fictional characters, the book anchors its exploration in real-world challenges, methodologies, and strategic frameworks relevant to technology management. The author meticulously presents a comprehensive 'table of content' covering innovation strategy, organizational dynamics, and competitive advantage, making it a beacon for both academics and practitioners. The book effectively integrates case studies and vendor solutions that exemplify how organizations successfully align technological advancements with business strategy. Emphasizing modularity in product development, technological trajectories, and disruptive innovations, the book is especially valuable for those looking for an 'answer key' to complex market phenomena such as network externalities and platform leadership. It incorporates a 'solution manual' approach by elucidating various models such as the S-curve model and the diffusion of innovation theory, fostering an understanding of technological adoption and industry standards evolution. Schilling's work is acclaimed for its analytical depth, practical applications, and clarity, establishing itself as an essential resource in the field of strategic management. This book is not only an academic asset but a strategic guide for practitioners seeking to harness innovation for competitive success. Whether for coursework or strategic planning, its blend of theory and practice makes it indispensable. Its cheap supplementary exercises empower students to deepen their knowledge affordably.
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This book has been a game-changer for understanding the intricacies of technological innovation in a strategic context. The author brilliantly blends theory with practical applications, making it suitable for both students and professionals. I found the case studies particularly insightful and relevant to real-world applications. Not only did it arrive within two days, but it was also neatly packaged, safeguarding against any potential damage during delivery. With my premium membership, I was able to benefit from a nice discount which made this purchase even sweeter. Highly recommended for anyone serious about mastering the art of managing technological advancements!



































