1. This is a big-picture question. This is a reflection and writing exercise. Now that you are at the end (or close to it) of this course, I want you to bring it all together. This question requires you to integrate material across topics 1-6 for the purpose of having a well-rounded strategy formulation and implementation discussion. In class we mentioned that the ultimate goal of a firm is to outperform rivals and achieve a competitive advantage. This is done by creating a difference between the firm and its rivals, and preserving that difference. Simply put, how does a firm do this? To help you frame your answer this question, your response must discuss the following concepts, issues, and frameworks: Operational effectiveness Strategic positioning Strategic fit among activities External environmental assessment o Feel free to mention any of the specifics within this topic, if it helps with your response - you are not required to do so. Internal environmental assessment and the VRIO framework. o Feel free to mention any of the specifics within the internal environmental assessment topic as they relate to the business diagnostic tools, if it helps with your response - you