1-

Through ________ differentiation, brands can be differentiated on ordering ease, installation and delivery

price

product

people

services

channel

2-

New product that creates major changes how we do this task is called as ___________

idea generation

discontinuous innovation

continuous innivation

idea screening

dynamically continuous innovation

3-

What could be the most common challenge among the following for new product development?

product managers

more capital

longer product life cycles

less cost

idea shortage

4-

What could be the most common reason among the following for new product failure?

patent ownership exclusively held by the company

low selling prices of products

ineffective marketing execution

low product development costs

correct estimation of the market size

5-

In __________ stage of new product development process, when, where, whom and marketing mix decisions are made.

co-marketing

test marketing

simulation

segmentation

commercialization

6-

According to the PLC, the ________ stage is reached when sales plunge to zero, or when they drop to a low level where they continue for many years.

incubation

growth

laggard

decline

maturity

7-

Which of the following is not an external source for new product ideas?

competitors

government agencies

company employees

marketing research firms

trade magazines

8-

In a(n) ________, full marketing campaign is carried out in a small number of representative cities.

simulated test market

systematic sample

controlled test market

standard test market

accidental sample

9-

Some products that have entered the decline stage have been cycled back to the growth stage through ________.

pruning

maintaining

harvesting

repositioning

expanding

10-

In a ________, new products and marketing tactics are tested in a few stores that have agreed to carry new products for a fee.

focus group

controlled test market

survey

simulated test market

standard test market