1. TOWS analysis is best used for

a. linking a company's current strengths to future opportunities.

b. improving forecasting and decision-making

c. quantifying service performance, using customer-driven market analytics

d. determining best-fit outcomes in decision-making, using regression and extrapolation

e. a and b are correct

2. Given the BCG Matrix, what of these strategies as a decision-maker makes the most sense?

a. use revenues generated by cash cows to turn question marks into stars

b. use revenues generated by stars to turn dogs into question marks

c. use revenues generated by cash cows to turn dogs into question marks

d. use revenues generated by dogs to turn question marks into cash cows

e. it depends!

3. A realized or emergent strategy

a. lacks careful thought and planning and should be avoided

b. results from modifications to intended strategy based upon implementation experience

c. appears chaotic to stakeholders but faith in leader will help make it successful

d. results from tactics shaping strategy

e. b and d are correct

4. One consulting firm, Red Widget Group (RWG), advises start-up companies in Silicon Valley about employee salaries and benefits, and recruiting of new hires. All of RWGs client work is exclusive to high-tech human resources. And RWG is proud of its accomplishment: In a high-tech industry survey, RWG has been voted as having the most responsive customer service of all consultants serving Silicon Valley for seven consecutive years. What is the likely business-level strategy RWG is pursuing?

a. best-cost provider strategy

b. low-cost leadership strategy

c. focused differentiation strategy

d. focused low-cost leadership strategy

e. differentiation strategy