1. True or False

a. The higher the persons Need for Cognition - NFC, the less he or she is likely to consider peripheral cues, such as endorser likability, in processing the message *

- True

- False b. Messages used through broadcast media are interactive *

- True

- False c. Social media depend on mobile technologies and offline presence to create interactive platforms where people can only share, co-create, discuss, and modify user-generated content. *

- True

- False d. Opel Eye used a series of pre rolls ads where they pop up an ad in the middle of a movie to show how the car interacts the skip button just like the real obstacle on the road, or more around it. The payoff is, they generated more than 2.5 million views for an advertisement where they showcase all the features for the SUV. *

- True

- False