1. Understanding consumer behaviour is crucial for development and execution of effective marketing strategies. A. Explain the 5-stage model of consumer buying process in detail. (50%) B. Illustrate your answer with examples of one shopping product and one specialty product. (20%) C. How has the \"digital revolution" changed the consumer buying process? (30%) Use an example of a product and answer the following questions. A. Describe the segmentation, targeting, and positioning (STP) approach i detail. (50%) B. Critically discuss the benets and limitations of segmenting markets. (30%) C. Explain with example the five criteria that a market segment must fulfil. (20%)