Question: 6.Understanding consumer behaviour is crucial for the development and execution of effective marketing strategies. (a)Explain the 5-stage model of consumer buying process in detail.(50marks) (b)

6.Understanding consumer behaviour is crucial for the development and execution of effective marketing strategies.
(a)Explain the 5-stage model of consumer buying process in detail.(50marks)
(b) Illustrate your answer with example of one convenienceproduct.(20marks)
(c) Explain with example different types of reference groupsthat impact consumer behaviour

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