1). University of Ghana is planning to establish a campus in Lagos. As the Officer in charge...
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Question:
- 1). University of Ghana is planning to establish a campus in Lagos. As the Officer in charge of International Programmes, how can you prepare a marketing research brief for SABA Consult, a marketing research firm in Ghana, for marketing research support.
- 2). Identify, justify your choice, and explain any three (3) sampling techniques that can be employed for such a survey. Discuss how you will use each technique to select sampling elements for the study. Clearly explain how you will collect the data.
Related Book For
Business and Administrative Communication
ISBN: 978-0073403182
10th edition
Authors: Kitty o. locker, Donna s. kienzler
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