Question: 1. Use qualitative and quantitative methodologies from the textbook to support your overall claims, summary and analysis. Use minimum one quantitative application along with one

1. Use qualitative and quantitative methodologies from the textbook to support your overall claims, summary and analysis. Use minimum one quantitative application along with one quantitative application. Review and summarize the case with supporting recommendations.

2. Use two external research citations: from academic journals, course textbook, newspaper articles and/or recent news.

3. Two MLA or APA citations required. Times New Roman, Calibri or Cambria font 11 or 12 point. The case summary should be five pages minimum and ten pages maximum. Please use double spacing.

Enjoy, we have some very interesting case choices!

Articles: Choose any One Option

1. The Impact of Channel Integration on Consumer Responses in Omni-Channel Retailing: The Mediating Effect of Consumer Empowerment

2. Is Home Sharing Driving Up Rents: Evidence from AirBnb Boston

3. The Effects of Airbnb Price Positioning on Hotel Performance 4. The Sharing Economy: From Uber to Airbnb

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