1) Using a rural community corn festival as your program, discuss how the marketing mix may need to be different at each stage of the event's life cycle. Use the matrix in below to guide the discussion. (Make sure to address the four aspects of the marketing mix as the program matures

e |Design |introduction [Growth |Maturity |Decine | Target Audience | Selected/ Market Size As recruited (i.e., the number of development for testing and Mainstream users Early adopters Late adopters Laggard joiners and committed participants Growing Largest number of users participants) Competition As identified Low Moderate Moderate and researched Management Developmental | Identify, Scaling capacity | Maintain Determine Focus and welcome, and | for increase unique program | whether to experimental nurture new in number of features push for rebirth, Promotion Build Anticipation Price Forecast willingness to pay users users Persuade to use agency's service Price based on costs, competitors pricing, and what the market will support. Price based on costs and market''s ability and willingness to pay to retain participants Persuade and Sales Promotion Established price may need to be discounted to attract new users or increase use by current participants. continue with core group, or discontinue program Remind continuing participants Price increases will likely dissuade users. May need to use sales promotion strategies to lower price to participants. \f