1) Using a rural community corn festival as your program, discuss how the marketing mix may need to be different at each stage of the event's life cycle. Use the matrix in below to guide the discussion. Make sure to address the four aspects of the marketing mix as the program matures and answer these four questions:

• In which stage will the program manager likely need to scale service?
• In which stage do most programs operate for the longest period of time?
• Where is the promotion activity "to inform" most likely to be used?
• After introduction, altering the program itself would most likely be done in which stage?

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