Question: 1. Using examples to illustrate your answer, discuss Marketing strategy as a Design, Experience and Ideas and analyse the relationship between these three strategic lenses.

1. Using examples to illustrate your answer, discuss Marketing strategy as a Design, Experience and Ideas and analyse the relationship between these three strategic lenses.

2. The first principal approach argues that all customers differ (MP1), all customer change (MP2), all competitors react (MP3), and all resources are limited (MP4). Discuss the trends that are increasing the importance of this first principal approach. (MARKETING STRATEGY AND MANAGEMENT

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