Question: 1 Using the Ansoff matrix, plot Tesco's growth over time. What do you notice about the pattern of expansion? 2 How has Tesco's corporate strategy

1 Using the Ansoff matrix, plot Tesco's growth over time. What do you notice about the pattern of expansion? 2 How has Tesco's corporate strategy changed over time?

1 Using the Ansoff matrix, plot Tesco's growth

Illustration 8.1 Choosing new directions at Tesco? Why has Tesco's successful growth strategy changed

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