1. Using the data included in the spreadsheet, rate the overall efficacy of thr campaign by any criteria you deem relevant. Where possible, apply specific numbers to the criteria.

2. Given what you have learned from the data, what ideas do you have for Squatty Potty future promotional campaigns?

3. Based on the excel market data, are there any groups either not targeted or under-represented in the targeting?

Erestasi. Eeicya 5 4. 428,197.4 Pefinitioh Muecale it the campeign Number at aty, n the cumoalen, beginning October 1, 2015 and ending Decteber 31.2016 Totai anoumt of moner spent on Amazoo SelerCentral, net or Amazon fees. Toli wheunt epent on Amazon verjorcentrs, net Amazen fiet Amant asevits permole the vido Prupie whe view the video werout hiving seen a spowbred lithg forfor a Prope who vien be viteo brough in wonioted lathg of a Nunber of twe a Squanypofty oem a visted Erestasi. Eeicya 5 4. 428,197.4 Pefinitioh Muecale it the campeign Number at aty, n the cumoalen, beginning October 1, 2015 and ending Decteber 31.2016 Totai anoumt of moner spent on Amazoo SelerCentral, net or Amazon fees. Toli wheunt epent on Amazon verjorcentrs, net Amazen fiet Amant asevits permole the vido Prupie whe view the video werout hiving seen a spowbred lithg forfor a Prope who vien be viteo brough in wonioted lathg of a Nunber of twe a Squanypofty oem a visted