Using the data included in the spreadsheet, rate the overall efficacy of the campaign by any criteria you deem relevant. Where possible, apply specific numbers to the criteria. Hint: financial and/or marketing metrics.

Although Squatty Potty did an admirable job of creating feedback mechanisms to tie sales to views of the video, how could Squatty Potty have improved that effort? What data should the company attempt to capture through its next viral video campaign?

Given what you have learned from the data, what ideas do you have for Squatty Potty's future promotional campaigns?