Question: 1. Using the following table, plot each of the menu items on a graph according to its popularity and contribution margin. Identify each of the

1. Using the following table, plot each of the menu items on a graph according to its popularity and contribution margin. Identify each of the items as either a star, puzzle, plow horse or dog. Menu Item Popularity Index Contribution Margin Engineering Label 2014 Date Ribs high High Star Barbecue Chicken high Low Dog Liver Low High Puzzle Baked Duck Low low PH Scallops high Low Star Fish Kabobs high High Star Lasagna high Low Dog Teriyaki Beef low Low | PH Prime Rib high High PH Gourmet PB& Low High Puzzle Vegetable Lasagna low High Puzzle Rib Eye high low Star 2. Based on the information above, explain what it means when a menu item has either a high or a low contribution margin? 3. In addition, explain what is it means when a menu item has either a high or a low popularity index? 4. Using the analysis in your response above, formulate an action plan for each menu item when comparing each item to last year's performance. 1. Using the following table, plot each of the menu items on a graph according to its popularity and contribution margin. Identify each of the items as either a star, puzzle, plow horse or dog. Menu Item Popularity Index Contribution Margin Engineering Label 2014 Date Ribs high High Star Barbecue Chicken high Low Dog Liver Low High Puzzle Baked Duck Low low PH Scallops high Low Star Fish Kabobs high High Star Lasagna high Low Dog Teriyaki Beef low Low | PH Prime Rib high High PH Gourmet PB& Low High Puzzle Vegetable Lasagna low High Puzzle Rib Eye high low Star 2. Based on the information above, explain what it means when a menu item has either a high or a low contribution margin? 3. In addition, explain what is it means when a menu item has either a high or a low popularity index? 4. Using the analysis in your response above, formulate an action plan for each menu item when comparing each item to last year's performance
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