1. Using the information given, clarify the specific market addressed/ customer targeted and why

2. Using the information given, identify potential competitors to the new venture & how they may be dealt with

2. Mission and Vision Statement Mission Statement Lavish Luxure Real Estate Limited aims to exceed our clients expectations by delivering affordable and exceptional services in helping them to fulfill their dreams of renting, buying or selling a home or land in a relaxed and professional manner. Vision Statement Lavish Luxure Real Estate's vision is to be one of the leading real estate service providers in Jamaica and the first choice for our clients and potential clients. We exist to serve and build long lasting client relationships by making our clients' dreams of owning and selling a property become an admirable and authentic reality. 4. Target customers Our target market include persons eighteen years and older of all genders. We target people of different lifestyles (i.e. persons with a high standard of living and persons with a low standard of living alike) who only seek to have a roof over their heads. We serve to have the interest of the rich, middle class and the poor. Our products and services are designed for families who want to rent, lease or buy properties and property owners who want to sell, lease or rent their properties. We also cater to foreign investors who are interested in owning properties in Jamaica and organizations who want to rent, lease or buy their own properties. 5. Products and Services Due to Lavish Luxure Real Estate Limited aspirations to become one of the leading real estate company in Jamaica, we have decided to explore every possible way in which our business can generate money. Our business offerings include: Leasing of Properties Renting of Properties Selling of Properties Leasing of Bare Lands Project Management (repair and maintenance) Property Management (for clients) Real Estate Consultancy and Advisory Services 8. Marketing Strategy Lavish Luxure Real Estate Limited aims to work with consultants that will help with publicity and advertising strategies that will help us with our target market. In order for our company to promote and advertise our brand, we intend to utilize the following strategies Place adverts in real estate and investment magazines, newspapers and on electronic media platforms like the radio and the television. Maximize our company's website so that we can successfully promote our business brand. Use various social media platforms like Instagram, Tiktok, Facebook, Snapchat, emails and Google my business page. Distribute our fliers and brochures in targeted areas from time to time. Sponsor relevant and community programs such as school events, health care events etc where our team will create out t-shirts and other products. Provide quality service to our clients so that we can encourage advertising through word of mouth. Make available our business card which is of exquisite quality to everyone free of charge. Engrave an emblem of our logo on a small spot of any home we flip Make available virtual tours on our websites and social media platforms. Create Pinterest boards for all our products so that our clients can have access viewing different pictures from our business activities. Make available a mobile app to everyone where our potential clients can download and view our available listings at their own convenience. Host a question and answer session on our websites and socials on a scheduled basis so as to keep the connection between business and clients and potential clients. Host free seminars for clients and potential clients. Provide a review section our website where clients will have an opportunity to leave their reviews on our products and services acquired through conducting business with us. Make available free eBooks on our website for clients' personal perusal at their own convenience. These eBooks include: Tips to First Time Home Buyers EBook, Buying to Fix and Flip EBook and Desperate to Sell EBook