$1.$ Using the information provided, identify each element of your marketing mix. $($NB$,$ you are NOT required to define marketing mix, but to list the marketing mix elements of the company$).$

$20$ marks

$2.$ Identity the primary target market for your shampoo and provide your justification.

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$10$ marks

$3.$ Recommend a secondary target market for the shampoo, given its ability.

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$6$ marks

$4.$ Beyond the activities that the company will utilize to promote the shampoo, briefly outline three other relevant and appropriate activities that the company can undertake to build support for the product