1 Using the inputs from the AER (Acquisition Expansion Retention) strategy grid and key environmental trends, the BOR (Brand, Offering, Relationship) equity grid can be completed to describe three key pieces of information for the BOR strategies Marketing objectives, , and maintaining the SCA (Sustainable Competitive Advantage) over time a AER (Acquisition Expansion Retention) strategy b Relative advantages over competition c BOR (Brand, Offering, Relationship) stack d All of the answers are correct 2 Which of the following is a solution to handle customer heterogeneity ignore customer heterogeneity and provide an offering that matches the average customers needs offer a range of products and services to satisfy the needs of many different customer segments embrace the notion that customers will sacrifice desired product attributes if the price is low enough select a specific segment of customers and target them by positioning its offering as the best solution all the answers are correct

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Question: 1. Using the inputs from the AER (Acquisition- Expansion- Retention) strategy grid and key environmental trends, the BOR (Brand, Offering, Relationship) equity grid can be

1. Using the inputs from the AER (Acquisition- Expansion- Retention) strategy grid and key environmental trends, the BOR (Brand, Offering, Relationship) equity grid can be completed to describe three key pieces of information for the BOR strategies: Marketing objectives, ____________, and maintaining the SCA (Sustainable Competitive Advantage) over time.

a. AER (Acquisition-Expansion-Retention) strategy

b. Relative advantages over competition

c. BOR (Brand, Offering, Relationship) stack

d. All of the answers are correct.

Which of the following is a solution to handle customer heterogeneity:

		ignore customer heterogeneity and provide an offering that matches the average customers needs.
		offer a range of products and services to satisfy the needs of many different customer segments.
		embrace the notion that customers will sacrifice desired product attributes if the price is low enough.
		select a specific segment of customers and target them by positioning its offering as the best solution.
		all the answers are correct.

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