Question: Using the inputs from the AER ( Acquisition - Expansion - Retention ) strategy grid and key environmental trends, the BOR ( Brand , Offering,

Using the inputs from the AER (Acquisition- Expansion- Retention) strategy grid and key environmental trends, the BOR (Brand, Offering, Relationship) equity grid can be completed to describe three key pieces of information for the BOR strategies: Marketing objectives, ____________, and maintaining the SCA (Sustainable Competitive Advantage) over time

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