Question: 1 . Using the purchase process ( i . e . , pre - purchase, purchase, and post - purchase ) , analyze the customer
Using the purchase process ie prepurchase, purchase, and postpurchase analyze the customer informa tion provided by the owner and employees of Scholfield Honda Chapter identifies three types of purchase decisions for consumers. Describe the type of purchase decision that characterizes the buying behavior of the customers of Scholfield Honda What attitudes and needs seem to be influential in people deciding to patronize Scholfield Honda?
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