Question: 1. Using the purchase process (i.e., pre-purchase, purchase, and post-purchase), analyze the customer information provided by the owner and employees of Scholfield Honda. 2. Describe
1. Using the purchase process (i.e., pre-purchase, purchase, and post-purchase), analyze the customer information provided by the owner and employees of Scholfield Honda.
2. Describe the type of purchase decision that characterizes the buying behavior of the customers of Scholfield Honda.
3. What attitudes and needs seem to be influential in people deciding to patronize Scholfield Honda?
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