Question: 1. Using TV3 Ghana as a case, explain how it is using the Five Service Quality Dimensions (Reliability, Responsiveness, Assurance, Empathy, Tangibles) to gain competitive

1. Using TV3 Ghana as a case, explain how it is using the Five Service Quality Dimensions (Reliability, Responsiveness, Assurance, Empathy, Tangibles) to gain competitive advantage on the market.

2. Discuss how it could improve on each of these five service quality dimensions (Reliability, Responsiveness, Assurance, Empathy, Tangibles)

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