Question: 1 . Value Proposition: Describe the company s existing value proposition. A . What is the company s main business? B . What value does

1. Value Proposition: Describe the companys existing value proposition.
A. What is the companysmain business?
B. What value does the company deliver to the customer?
2. Profitability: Determine if the company is profitable now.
3. SWOT Analysis Strengths: Explain the companys main strengths that can be leveraged to create a new product or service.
4. Product or Service Singularity: Identify what is unique about the new product or service.
A. What is unique about the new product or service?
5. New Product or Service Projections: Describe how the new product or service can improve profitability.
A. How can a new product or service improve profitability? Note: This is an estimation based on research into the companys existing market position.

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