1. We can say that, most likely, ________ represents work concerned with automaker Porsches marketing micro-environments.

	a.	evaluating global crude oil futures
	b.	forecasting for economic growth in Europe
	c.	projecting population shifts
	d.	setting basic terms for auto dealer relationships
	e.	exploring self-driving technologies

2. Pioneer Pete, the former California State University, East Bay mascot, was retired in 2019 by vote of Associated Students, Inc., and the Academic Senate, as an inappropriate discriminatory, offensive, and racially-biased image to now represent the University. In marketing terms, we could say that this decision, in part, is most likely a result of significant changes in the ______________________ macro-environment, relative to when this mascot was first adopted.

	a.	marketing mix
	b.	e-commerce and social media
	c.	cultural
	d.	cartoon
	e.	intramural athletics

3. A consumer ___________water, ____________bottled water, and ____________Dasani-brand bottled water.

	a.	wants; needs; demands
	b.	demands; needs; wants
	c.	needs; demands; wants
	d.	needs; wants; demands
	e.	demands; wants; needs