QUESTION 40

1. Most likely, ________ represents a component of automaker Porsches micro-environment.

   	a.	evaluating global crude oil futures
   	b.	forecasting for economic growth in Europe
   	c.	projecting demographic shifts
   	d.	negotiating dealer relationships
   	e.	researching government laws regulating self-driving technologies

QUESTION 41

1. Pioneer Pete, the former California State University, East Bay mascot, was retired last school year by vote of Associated Students, Inc., and the Academic Senate, as today an inappropriate image to now represent the University. In marketing terms, we could say that this decision, in part, is as a result of significant changes in the____________ environment.

   	a.	marketing mix
   	b.	cultural
   	c.	e-commerce and social media
   	d.	cartoon
   	e.	intramural athletics

QUESTION 42

1. The Levels of a Product (sometimes called Whole Product Analysis) is a tool that can help marketers

   	a.	explore how to add value to a product with further product development.
   	b.	indicate how the characteristics of a product may be expected, augmented or have future potential.
   	c.	measure how much a product is in oversupply, undersupply or in equilibrium relative to demand.
   	d.	a and b are correct
   	e.	a, b and c are correct