Question: 1. What are the basic stages in the application of cluster analysis? 2. What is the purpose of cluster analysis, and when should it be

1. What are the basic stages in the application of cluster analysis?

2. What is the purpose of cluster analysis, and when should it be used?

3. What should the researcher consider when selecting a similarity measure to use in cluster analysis?

4. How does the researcher know whether to use hierarchical or nonhierarchical cluster techniques? Under which conditions would each approach be used?

5. How does a researcher decide the number of clusters to have in a solution?

6. What is the difference between the interpretation stage and the profiling and validation stages?

7. How can researchers use graphical portrayals of the cluster procedure?

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