Question: 1- What are the difference between ethics and morality? Whey these two concept are important particularly in the context of quality management? 2- Why it

1- What are the difference between ethics and morality? Whey these two concept are important particularly in the context of quality management?

2- Why it is important to measure customer retention? It is believed that customer satisfaction is the critical component in customer retention. However, customer satisfied is not always a customer retained. Why?

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