1). What are the differences between primary and secondary data, and qualitative and quantitative research techniques? What would an example of quantitative marketing data consist of?

2). Describe the concept of Customer Analytics:(Customer analyticsis a process by which data from customer behavior is used to help make key business decisions via market segmentation and predictive analytics. This information is used by businesses for direct marketing, site selection, and customer relationship management, and how it aligns with overall marketing strategy in the current environment.)

I need at least 2 references