1. What are the external factors (i.e., technology, society, infrastructure) present that have led to the potential for incorporation of this new form of transportation?

2. What analysis process must the companies entering this space consider when managing the initial years of operation?

3. What industries can potentially be impacted (positive and negative) by this new form of transportation? What do you think will be their reaction, and why?

4. Do you agree with the total addressable market assessment made by Morgan Stanley, including the estimated timeline? Why?  

5. What challenges will this transportation system face within the local communities it serves as it enters commercial service? 

6. How does this case connect to our readings for this week? 

7. What was the key learning from this case?