Question: 1 . What are the key forces in the external general and industry environments that affect Emirates choice of strategy? 2 . How does Emirates

1. What are the key forces in the external general and industry environments that affect Emirates choice of strategy?
2. How does Emirates compete? What internal resources and assets does Emirates have that may give it a competitive advantage?
3. Assess the effectiveness of Emirates choice of strategy and how its international strategy developed.

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