1. What are the major differences in organization buying process vs consumer bind process? Describe some major differences between the structure of organizational market vs consumer market. 2. Marketing segmentation has been described both as a demand analysis and as a business strategy. What is the difference between these uses of the term market segmentation? When segmenting a market, describe the reason why marketers segment markets? What is the difference between market segmentation strategies and product differentiation strategy? 3. What does it mean to be consumer-centric? What is typically another viewpoint that many firms use other than consumer-centric? What are the advantages and disadvantages of a consumer-centric outlook for a company?