1. What are the risks and contingencies

2. Strategic Approach

3. Suggest developing a collaboration with a "celebrity" to help in spreading awareness for the brand, be specific about who you would propose partnering with, why the partnership would be successful for all parties involved, and what specifically the partnership would entail.

 

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Business Goals From the business planning document: "Creating a space that customers (and employees) will find comfortable is essential for this business model to succeed. Bonfire Games will be a community of people created by allowing space for people to meet up, hang out, and play games together. On top of all the standard fixtures any retail store would have, there will be tables, chairs, and an arcade machine or two. There will be medium-sized events like tournaments or friendly debates/discussions." Target Market The target audience are late Generation X (born 1970-1980) to older Generation Z (born between 1995 and 2003) customers that value: 1. Retro-gaming enthusiasts who desire shopping with brands with strong ethical and social missions demonstrated by respectful employment and customer service practices. 2. Anti-corporate consumers who distrust large corporations and who voluntarily choose to shop at local, independent stores. Business Goals From the business planning document: "Creating a space that customers (and employees) will find comfortable is essential for this business model to succeed. Bonfire Games will be a community of people created by allowing space for people to meet up, hang out, and play games together. On top of all the standard fixtures any retail store would have, there will be tables, chairs, and an arcade machine or two. There will be medium-sized events like tournaments or friendly debates/discussions." Target Market The target audience are late Generation X (born 1970-1980) to older Generation Z (born between 1995 and 2003) customers that value: 1. Retro-gaming enthusiasts who desire shopping with brands with strong ethical and social missions demonstrated by respectful employment and customer service practices. 2. Anti-corporate consumers who distrust large corporations and who voluntarily choose to shop at local, independent stores.