Question: 1. What are the two levels we must consider when evaluating marketing? 2. Give an example of SWOT analysis. 3. Give an example of how

1. What are the two levels we must consider when evaluating marketing? 2. Give an example of SWOT analysis. 3. Give an example of how the marketing mix (4Ps) flow logically from the relevant dimensions of the target market. 4. What does the increased consumer interest in globalism, technology, and social responsibility mean for marketers?

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