Making Marketing Decision and Strategic Marketing Analysis

Assignment description: Write a report on strategic marketing analysis in order to offer a comprehensive grasp of the structural as well as the procedural components of the phenomenon. Further, you have been appointed as a marketing consultant by a medium restaurant based in Oman. The manager, who needs assistance in designing a marketing plan for the company for the forthcoming financial year. The manager has specified her requirements to you as follows:

1-What decision areas he/she should consider

2-What strategic and marketing decisions she has to make

3-How he/she would make such decisions

The manager of the company has requested you prepare a report in the light of the requirements above. The report deliverables are described in the following table:

Task 2. Making Marketing Decision 40 Marks

SWOT Matrix: Describe the role of SWOT Model in a marketing plan. Give 1 example for each of the SWOT factors.

Marketing Decisions: Setting Marketing Goals: Describe the types of marketing goals that may be considered. Give 2 examples of marketing objectives.

Marketing Decisions: Segmentation, Targeting and Positioning

Marketing Mix Decisions: Branding, Pricing, Distribution, Promotion

Monitoring and Feedback

Task 3: Strategic Marketing Analysis

Setting Strategic Goals: Briefly describe the types of strategic goals that may be considered. Give 2 examples of strategic goal

Growth Strategies: Explain the Growth Matrix and illustrate each with an example

Briefly define strategic marketing analysis: Identify the marketing environments and explain the nature of the effects of the external environments on the internal environment of an organization.

Internal Analysis: (The Micro-environment) Explain Porters Value Chain model

establishing its usefulness as an analysis tool for defining a firm's core competencies and the activities in which it

can pursue a competitive advantage

External Analysis: (The Macro-environment) Explain the PESTLE (Political, Economic, Social,

Technological, Legal and Environmental) model in detail showing its role in analyzing opportunities

and threats posed by the macro environmental forces.

Explain Porters Five Forces model illustrating its use in determining the structure of the

competitive environment in an industry