1 - What are three key takeaways you learned from Berkels discussion (6 points)?

2 - What was the most interesting application of consumer behavior discussed by Berkel (3 points)?

3 - Explain how one concepts from this TedTalk relates to either Ch. 1 or Ch. 1 appendix (5 points).

4 - Respond to the discussion post of two classmates (2 points each = 4 total).

5 - Compose post with organized content, free of grammar and spelling errors, and demonstrate depth of thought (2 points).