1. What are your own personal guidelines when it comes to quality advertising? What kinds of ads are you drawn to, and what kinds of ads do you typically find to be most effective?

2. Recall a time when advertising was effective on you and cost you to buy something you would not have bought had you not seen that advertisement.

3. Do you edge have to be likable to be affective?

4. Every day consumers make effort to avoid advertising whenever possible. There is also the issue of clutter, where there are too many ads and consumers find it difficult to process all of them. What advice would you give marketers to create ads that really stand out in the clutter and that might engage consumers sufficiently to where they may not avoid them.