1. What benefits does Dropbox provide its users? 2. What have they done thus far to promote adoption? (Spend some time cataloging the strategies/tacticsbut don't feel the need to describe them in too much detail.) 3. Which users are more important to win early on? Who exactly are they and why? 4. Who are their main competitors? Are the platforms differentiated, and how? 5. How likely is a user to interact with many or all of the platforms? 6. If they do, what is the cost of doing so (assuming sign-up is free)? 7. This market is still evolving. Do you think it will "tip" towards one platform or not? Give your reasons. (You might choose to incorporate or refer to your answers to prior questions.) 8. Suppose you are advising Dropbox. What steps might you take to increase the likelihood this market tips towards your client