1) What business and ethical issues did/does GM face in bringing Super Cruise to market?

2)In the time period in question (Fall of 2016), GM had committed $12B to Super Cruise Development, and at least Tesla had already gone to market. Based on the facts presented in the case alone (i.e., using nothing from any hindsight gained since 2016) Should Cadillac go to market with Super Cruise? Use either Consequentialism or Deontology as the basis for your answer (and tell us why you chose that one).

Answer rating: 100% (QA)

1 Business and Ethical Issues Faced by GM in Bringing Super Cruise to Market a Safety Concerns Developing and implementing an advanced driverassistanc... View the full answer