1. What characteristics make up a capable consumer? 2. Why might an advertiser seek to create a desire? 3. What's the difference between deceitful advertising and direct falsehood? 4. What are some purchases that are typically made within a consumer ethics of caveat emptor? 5. Why might someone want advertising to be everywhere?

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1 Characteristics of a capable consumer include being wellinformed about products and services having critical thinking skills to evaluate advertiseme... View the full answer