$1$ What common problem is shared by all businesses?

$1$ What is market research?

$1$ What are examples of planning questions market research can help answer?

$1$ What are examples of problem solving questions market research can help answer?

$1$ What are examples of control questions market research can help answer?

$1$ What are the $3$ major categories of firms that conduct marketing research?

$1$ What originally motivated firms to start conducting market research?

$1$ How much is spent on market research in the United States each year?

$1$ How much is spent on market research worldwide each year?

$1$ What is the largest market research firm worldwide?

$1$ What are the main reasons to study market research?

$1$ What are some of the skills that are important for a career in marketing research?

$2$ What are the $4$ main steps in the market research process?

$2$ What is the most important outcome of exploratory research?

$2$ What are some typical questions asked during the problem definition stage of the research process?

$2$ What are some typical questions asked during the data capture stage of the research process?

$2$ What are some typical questions asked during the data analysis stage of the research process?

$2$ What are some typical questions asked during the information reporting stage of the research process?

$2$ What is the focus of descriptive research?

$2$ What are examples of causal research?

$2$ Is it possible to conduct a perfect marketing research project? Why or why not?

$2$ What are the principles of the Marketing Research Society's Code of Conduct?

$2$ What is advocacy research?

$2$ What is sugging?