1. What components should be included in a positioning statement. Select all that apply.

a. Product Category

b. marketing mix

c. price of the product

d. target market and needs satisfied

e. the size of the company

f. unique value or benefits

2. Hotels have developed loyalty programs to encourage customers to use the same hotel repeatedly to create loyal customers. This is an example of ___ segmentation

a. psychographic

b. behavioral

c. demographic

e. geographic

3. Value is the unique combinations of benefits received bu targets buyers. True or False