1. What did Guy Lalibert do when promoting Cirque? He made sure that each show had a headliner with a recognizable name. He refused to buy Internet or television ads, saying that they cheapened the art of Cirque. He let word of mouth do most of the promotion for him and only put up billboards in front of permanent shows. He was careful to promote the show as a whole. None of these is correct. 2. What is one reason why the company saw its first ever show failures in the late 2000s? Customers tired of the repeated performances. The cost of adding new acts greatly exceeded the revenues brought in by new customers. For the first time the company was booking events in rural locations. Its audiences did not understand the differences between the various shows carrying the Cirque brand. None of these is correct