1. What did Guy Laliberte do when promoting Cirque? He made sure that each show had a headliner with a recognizable name. He refused to buy Internet or television ads, saying that they cheapened the art of Cirque. He let word of mouth do most of the promotion for him and only put up billboards in front of permanent shows. He was careful to promote the show as a whole. O None of these is correct. 2. What is one reason why the company saw its first ever show failures in the late 2000s? O Customers tired of the repeated performances. . The cost of adding new acts greatly exceeded the revenues brought in by new customers. For the first time the company was booking events In rural locations. Its audiences did not understand the differences between the various shows carrying the Cirque brand. . None of these is correct. 3. What caused Cirque du Soleil's profits to drop from $1 billion to $850 million from 2012 to 2013? O Increased salary costs for performers and reduced attendance at shows. O A rise in the venue rental costs in major locations. Higher ticket prices resulting in a vast reduction in attendance. The rising costs of new shows and an increase in the number of early flops. O None of these. 4. After 2013, what was the executive team's plan for future growth? O Diversifying into noncircus enterprises. O Placing emphasis on growing mini-shows in suburban areas. Conducting surprise performances in public venues around the world. Leasing out its performers to other entertainment corporations. O None of these