1. What did Tropicana change in the new package design? 2. Why did Tropicana feel it was...

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1. What did Tropicana change in the new package design?

2. Why did Tropicana feel it was necessary to develop a new package design? What were the company's objectives in doing so?

3. How did consumers and design experts react to the new Tropicana packaging?

4. Use the classification of consumer products to classify orange juice and explain the consumer response to the new package design.

5. Was the orange and the straw part of Tropicana's brand? Why or why not?

6. What could Tropicana have done differently? What should Tropicana do now and why?

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Marketing Health Services

ISBN: 9781640551558

4th Edition

Authors: Richard K. Thomas

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Posted Date: Jan 29, 2024 01:30 AM

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1. What did Tropicana change in the new package design? 2. Why did Tropicana feel it was...

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Expert Answer:

1 The orange and straw The most noticeable change was the removal of the iconic orange with a straw from the front of the packaging The new design featured a simple glass of orange juice instead The l... View the full answer

Marketing Health Services

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